In today's fast paced, media-driven society, it is increasingly difficult to define ourselves before someone else does it for us. This is a reality for everything from toys to automobiles to the groceries we buy, and it is just as true for law enforcement agencies. Communities develop an image of their police from multi-generational relationships between the community and agency as well as single events that last only a minute. And, of course, the media strong influences this dynamic in the stories they tell and how they tell them, which informs the extent to which the community trusts its police. It also affects the department's ability to recruit and retain quality officers, establish sufficient budgets, and garner other much needed support from the community. Yet, police departments have allowed others to incorrectly define their image instead of articulating and modeling who they are themselves. This course will help you understand the power of effective branding. Students will discuss resources in their communities to help build an accurate and positive image. Yet, before any of this can be done, you must be clear about who you are as an agency, what are your strengths and growth areas, and why you do what you do. Transparency and open communication are key to your agency's success. Your brand is your promise. Keep it real and honest and live it every day. Let us help you establish the brand your department deserves.
Strengthening Police- Community Relations
We know the most successful policing agencies maintain strong bonds with their communities. Yet, too often citizens feel a disconnect with the police, which can lead to apprehension, mistrust, and even animosity. Similarly, officers can develop a sense that law enforcement is their only role. However, as Chief Scott Nadeu observed, “You can’t arrest your way out of community problems. Enforcement is a piece of the puzzle, but it’s only one piece.” While the concept of community policing has been with us since the advent of modern policing in the 1820s, it still serves as the cornerstone of successful relations between the police and the communities they serve. This philosophy is rooted in the notion that both the police and community have a responsibility to ensure public safety. In practice, community policing involves establishing partnerships with civic organizations, offering transparency in police operations, pursuing community feedback, and establishing programs that encourage police/community collaboration. Often, community policing means building relationships in the face of tension and distrust. When community policing works, citizens feel valued, respected, and empowered to help prevent and address crime in their communities. And the police earn the community's trust, respect, and cooperation. Over this two day course, students will discuss strategies to reinvigorate community partnerships, collaboratively solve public safety challenges, and align their agencies to strengthen overall relations with the community.